Run your numbers. If the math works and your business can handle a serious capacity increase, keep reading.
If you can't stomach the monthly fee right now, I'll cover the bill and work for free. I'll earn 33% of profits above your baseline on the back end. Fair warning: the monthly fee is the significantly cheaper option.
This isn't generic content marketing or a new 'messaging strategy.' I don't run paid ads. This is a client acquisition system that works as well as your product does. If your product is great, applying this is foolproof.
A 50-page Blueprint built from 100+ hours of research into your business, your hardest to reach prospects, your competitors, and language mapping every belief barrier standing between you and what your best clients perceive from you. The blueprint phase is the foundation for the entire client acquisition system going forward.
A custom built Content Studio dashboard that previews 200 videos lined up to make. Laid out in a grid with titles and thumbnails, you will be able to see the entire content roadmap for the first 6 months as if it were live on your social media profile.
A fully rebuilt website from the ground up. It will load faster, rank higher on Google, get you embedded into AI search results, and position you as the only go-to expert for your ideal buyer once they begin to investigate your offer. This is when your new messaging system begins to live and thrive.
Your first micro page launches. Micro pages are a content strategy I invented: a dedicated social account built around one audience and one problem, instead of a brand page that speaks to everyone. Each audience you serve eventually gets its own micro page, and each one becomes its own pipeline of hyper specific, high agency buyers. The growth is explosive, and it's all in front of exactly the right people.
By the end of the first month, you'll already have 10-20 videos published on social media. You will get access to your personal Command Center, an application that I built, that will begin to work as a conversion tracker. So I can witness viewers turning to leads, and leads turning to sales in real time. More importantly, it guides me on where to optimize with a 30,000-foot view of your media engine.
Instead of generic lead magnets, I'm going to make micro magnets. These solve a hyper specific problem for your hyper specific audience in under 5 minutes, and are way more "sticky" because of their clear value. This will take your content from just being a presence, and into being a real pipeline.
You will have several dozen educational articles on your website that are completely derived from the insights of your video content. These articles serve a purpose to get you indexed beyond Google, and into AI search queries.
This is when I go back to YouTube. Your short form content is consistently pulling 2-10,000 views per video, which is the signal that the language is proven and the audience has found you. Now I begin publishing weekly long form videos: a bingeable library built around the questions your buyers are already asking, so that by the time someone reaches out, they've already spent an hour with you and their mind is made up.
By month 5, I launch your second micro page and open a new vertical. The rule of thumb: your first micro page has passed 10,000 followers and a million views, and its micro magnet is effectively saturating the audience it was built for. I keep making content for it. It has simply proven it can run in the background while my attention moves to the next audience you serve. From here, I'm making more content, not moving it around. This is when you really start transitioning into a media company.
By month 6, the wheels are greased. Your email engine is running on its own: micro magnets, email courses that drip into booking calls, and an ongoing campaign that nurtures your growing list. With the machine moving on its own, my attention is freed up to solve the new problems and efficiencies that emerge by this stage, the kind that can't be predicted in the first week of working together.
Between months 9-12, the focus shifts from getting more clients to increasing capacity. Your pipeline as a result of working with me will very likely be doubled, and as the media engines are running, I will have to make a serious shift in focus to getting your operations to match the inbound.
A compounding customer acquisition system that runs whether you're working on it or not. You'll have enough bandwidth to focus on new initiatives you wanted to tackle in the business, that were just dreams a year earlier.
I only work with 3-4 businesses per year. Starting this partnership takes an unscalable amount of effort on my end, and I have a desire to work with a specific size of company, one where this is a nerve rattling, but no brainer investment.
Every engagement is month-to-month. No long-term contracts. I'd rather we earn each other's next month than lock ourselves into twelve of them.
Sometimes we part ways rather quickly. Communication is handed off to an assistant or the marketing team, or there's a dismissal of understanding the audience from a human level, and overly-relying on dashboards.
Another way it ends is approaching the year mark. My systems begin to work, and demand starts to overwhelm their capacity to execute. The operations side can't scale equivalently. This seems like a great problem to have, but once you're in it, I've witnessed it, it creates dysregulation in leadership. Once-unified voices become fragmented and disoriented. Things start to fall apart, and that's when the relationship can sour. That's why I usually ask potential clients: can you afford to grow as big as you want to? It usually gets a laugh. Just know, I mean it.
The third way is a graduation. After a while, relationships mature and I set them up with systems that let them be self-sufficient without needing to interact with me on a daily or even monthly basis. I don't really care all that much about infinite MRR, or upsells. I just want to be useful. Client relationships that end this way have a 100% chance of returning when something new comes up, and I'm very proud of this.