Your average client value
$
Revenue per client closed — used to calculate returns across both channels
Content Marketing
$
Total monthly reach across all content
Your conversion rates — calculated from your numbers
Audience-to-Call Rate
0.05%
of your audience books a call
Sales Call Close Rate
20%
of calls become clients
Cost per New Client
$1,000
to acquire each client
Cost per new client — simulated range across 5,000 monthly scenarios
Paid Ads
$
From your ad dashboard
Your conversion rates — calculated from your numbers
Click-to-Call Rate
1.67%
of clicks book a call
Sales Call Close Rate
20%
of calls become clients
Cost per New Client
$750
to acquire each client
Cost per new client — simulated range across 5,000 monthly scenarios
Head-to-Head
Both channels at a glance — based on your actual numbers.
| Content Marketing | Paid Ads |
|---|
You might not need more audience.
Look at what improving your conversion rates does to your content marketing results — without a single new viewer.
If we work together, this is where we start.
The right move is to fix what's already broken first. Better content means more of your audience books a call. Better positioning means more of those calls close. Once both improve, every new viewer you reach is worth significantly more — and that's when scaling the audience makes economic sense.
Let's Talk