Process Proof Performance Command Center Client Acquisition Simulator Pricing Partner With Me

The best kept secret
in your industry
shouldn't be you.

Imagine turning your expertise into a client acquisition system so fine tuned, that you no longer needed sales calls.

Let's Talk

Is this you?

  • Nothing you've put out reflects how you actually show up for your clients.
  • Your best clients already think like you. You just can't find more of them.
  • Marketing feels like what the charlatans do, but the charlatans are reaching your people first.

Here's your problem.

You can't read your own label from inside the bottle. I become the right hand to experts too deep in their work to explain it to the outside world.

Chris is my business' psychiatrist.
Julian Dorey Top 100 Podcast on Spotify

I learn your language.
I find what makes you irreplaceable. Then I build the systems that convey it.

1

The Blueprint

The first step is a series of strategic documents that become the foundation for everything built after. To write them, I become a chameleon in your world. I learn where you diverge from industry consensus, what your ideal buyers are most skeptical about, and where the highest leverage opportunities are before we build anything.

2

Positioning

If you're on trial for murder and looking for a lawyer, you're going to do so much research that your decision will be made before you even pick up the phone to call them. The phone consult is just a formality to make sure they're a real person. The positioning work I do for you, as a result of the research done in the blueprint, is to make sure that your ideal client has sold themselves on you before they reach out.

3

The Foundation

Moving a 2% conversion rate to 4% doubles the business. It's a one-time fix, and it's the highest leverage move most businesses never make because they're too busy chasing more traffic.

News flash: The person who buys from you isn't the decision maker. It's their partner, who serves as the gatekeeper. Your ideal buyer can consume 100 hours of your content, but if you don't give them the ammunition they need to sell their partner on you, it's a waste.

We rebuild the foundational places your buyer sends their skeptic: your website, messaging, and user experience, to make it easy for your ideal buyer to become your best sales rep.

4

The Engine

Most businesses throw everything onto one social media page per platform. Modern algorithms have deprecated follower count in favor of content relevancy. This means one page for everyone is a page for no one.

Instead, we build using a proprietary strategy called Micro Pages: A series of siloed content channels on each platform. No matter how many types of people you serve, each channel is dedicated to a single buyer with one specific problem. That page speaks exactly to that person. The algorithm learns fast, grows fast, and finds your ideal buyers for you.

5

The Command Center

A custom built analytics dashboard designed specifically for you so we can track the gaps between attention and the point of sale.

See how it works
Explore a real dashboard with live examples.

Best practices are pooled ignorance.

That's why I don't bring them into our relationship. I embed into your world, learn its rules, and stay long enough to see what you can't see from having been in it for so long.

What comes out of this is a business partnership without an equity agreement. My role is to build you a client acquisition system that carries your point of view everywhere your ideal client meets you.

Chris Giuseppini
▶

Hi, I'm Chris.

I went to film school to become a storyteller. I gravitated towards documentary filmmaking because I have a natural ability to curate environments for other people's best creativity to come out.

Before there was a word for the creator economy, I worked with YouTubers as their all around production company, and traveled the world doing so. I amassed north of a billion views as I learned how to bridge the gap between creating enthralling videos and convincing people to click on them.

During the pandemic, I started to help subject-matter experts who are exceptional at what they do, but genuinely overwhelmed when it comes to explaining it, speak to the audience they wish to serve.

I show up when it counts and don't give up on the people I'm committed to. In my personal life, I'm a caregiver to my partner who is battling complex chronic illness. I solve problems that aren't mine to solve. I don't stop when it gets hard. I stop when the goal is done.

From the people I've helped become louder than noise.

I came in with a generic marketing problem, and you helped me figure out my content, crafting my ideas, and take a step forward in my business. You helped me link my outside purpose to my business, which was the unlock to differentiating myself from the rest.

Susie Mathieson Sales Consultancy

Chris helped me understand what people wanted to know about my business, and brought the words out of me to introduce it.

Itzy Holczler Trade Show Industry

Chris helped me learn how to better serve my customers by making it clear how my product fits into their lives.

Gavin Adin 3× Powerlifting World Record Holder

You know your work is good. Let's make sure everyone else does too.

No pitch. No pressure. Just a conversation about what you're building and whether I can help.

Get in Touch