Process Proof Performance Pricing Work With Me

The best kept secret in your industry shouldn't be you.

I work with expertise-led businesses to translate their onlyness into assets that make the right people find you, understand you, and commit to you.

Let's Talk

Is this you?

  • The majority of your clients come from one source — and you know what replicating that elsewhere would mean for your business
  • Your online presence isn't reflective of the unique way you contribute to your clients — because you can't simplify your methodology without losing what makes it work
  • Marketing feels like what the charlatans do — but the charlatans are reaching your people first
  • Your best clients come from the community that already thinks like you, and you have no idea how to engineer that at scale
  • The outside world's inability to understand your work isn't just a business problem. It's actively preventing you from reaching the people you could help.

Here's your problem.

You can't read your own label from inside the bottle.

I become the right hand to experts too deep in their work to explain it to the outside world.

Chris is my business' psychiatrist.
Julian Dorey Top 100 Podcast on Spotify

I learn your language.
I find what makes you irreplaceable.
Then I build the systems that convey it.

1

The Blueprint

Before anything gets built, I enter your knowledge domain. I rapidly catch myself up to speed with industry language, how you diverge from the common beliefs, where you need to meet your skeptical but highly valuable clients for them to believe in your differentiation. I become a chameleon that takes shape in the valley of what you're trying to say, and what others hear. The result of this is five strategic documents that become the foundation for the language, content, and client acquisition system I will build you.

2

Positioning

If you're on trial for murder and looking for a lawyer, you're going to do so much research that your decision will be made before you even pick up the phone to call them. The phone consult is just a formality to make sure they're a real person. The positioning work I do for you, as a result of the research done in the blueprint, is to make sure that your ideal client has sold themselves on you before they reach out.

3

The Foundation

Your positioning language needs to live somewhere concrete. A static website, like the one you're on right now, will be built for you. The media that populates it — video, copy, visuals — is designed to do one thing: convert the person who is already deeply considering you. More important than winning them over is providing the ammunition for them to convince the other people in their corner that you're the right choice. Because the person researching you has been consuming your content for hours, days, or months. They already know you. They just don't have the words to argue your case to someone who hasn't. The same way you're not going to hire me without showing your business partner or spouse first.

4

The Engine

Your biggest marketing problem isn't visibility. It's what you do with the attention already on you. I start at the point of conversion — because moving a 2% conversion rate to 4% doubles the business for a one-time fix. Then I work upward: nurture sequences, lead capture, short-form that feeds into long-form, long-form that builds the conviction to reach out. Every stage mapped, measured, and refined.

5

Monitor & Optimize

A custom command center — not HubSpot, not a template — that tracks your entire funnel. Where people find you, where they drop off, how long it takes from first visit to booked call. 50 views from the right buyer beats 5 million from everyone else. I don't optimize for vanity metrics. I compress the timeline from discovery to decision.

See how it works
Explore a real dashboard with live examples.

Best practices are pooled ignorance.

That's why I don't bring them into our relationship. I embed into your world, learn its rules, breathe in a fresh perspective, and stay long enough to see what you can't see from having been in it for so long.

What comes out of this is a business partnership without an equity agreement. My role is to build you a client acquisition system. Your unique point of view, refined and made consistent everywhere your ideal client can interact with you.

Chris Giuseppini
▶

Hi, I'm Chris.

At 20, I was traveling the world as a commercial filmmaker. Creating branded content for companies like Sony, Canon, YouTube's Fashion division, and YouTubers in the days before everyone had a "production team." The work I've produced has amassed over 1 billion organic views, and has been everywhere from social media pages, to TV, to billboards in Times Square.

Somewhere in that process I realized the work I was actually doing evolved from production, to translation. I've spent the years since sitting with subject-matter experts who are exceptional at what they do and genuinely overwhelmed when it comes to explaining it.

The greatest quality to the audience-translation work I do is the deep empathy for the state your ideal buyer is in when your message reaches them. That's where the word Sondor, the name of my company, came from. "Sonder," the root word, is the realization that every person around you is living a life as vivid and complex as your own. The experts I translate voices for serve within their community, not above it.

From the people I've helped become louder than noise.

I came in with a generic marketing problem, and you helped me figure out my content, crafting my ideas, and take a step forward in my business. You helped me link my outside purpose to my business, which was the unlock to differentiating myself from the rest.

Susie Mathieson Sales Consultancy

Chris helped me understand what people wanted to know about my business, and brought the words out of me to introduce it.

Itzy Holczler Trade Show Industry

Chris helped me learn how to better serve my customers by making it clear how my product fits into their lives.

Gavin Adin 3× Powerlifting World Record Holder

You know your work is good. Let's make sure everyone else does too.

No pitch. No pressure. Just a conversation about what you're building and whether I can help.

Get in Touch