I become the right hand to experts who are too deep in their work to explain it to the outside world.
Let's TalkYou're hard to find because you can't read your own label from inside the jar.
"Chris helped me learn how to better serve my customers by making it clear how my product fits into their lives."
I learn your language.
I find what makes you irreplaceable.
Then I build everything that says it.
Before anything gets built, we find the words. The positioning, the narrative, the one thing only you can claim.
Website, content, video. Everything a prospect touches before they ever talk to you.
The acquisition infrastructure — organic content, email, AI — that keeps working after we're done.
I work with a small number of clients at a time.
Depth over volume — always.
Between advisory and production, my work has surpassed 1 billion organic views. I've spent my career making things visible that were previously hidden — first as a commercial director of photography, then as a consultant to some of the most expertise-dense businesses I've ever encountered.
Sondor comes from "sonder" — the realization that every person around you is living a life as vivid and complex as your own. My role is to help subject matter experts serve within their community, not above it.
"Chris is my business' psychiatrist."
"Chris helped me understand what people wanted to know about my business, and brought the words out of me to introduce it."
"Chris helped me learn how to better serve my customers by making it clear how my product fits into their lives."